Markup and margin are related but different. Our calculator shows both from your cost and selling price, helping you price products correctly.
How to Use
- Enter cost price and selling price (or revenue)
- See markup percentage — profit relative to cost
- See margin percentage — profit relative to revenue
- View the multiplier for quick pricing
Common Use Cases
- Product pricing: Set prices that meet your margin targets
- Retail: Calculate markup across product lines
- Wholesale: Determine pricing tiers for different buyers
- Financial analysis: Understand profitability metrics
Frequently Asked Questions
What’s the difference between markup and margin? Markup is profit divided by cost. Margin is profit divided by selling price. A 100% markup equals a 50% margin.
What markup should I use? It depends on your industry. Retail often uses 50-100% markup. Luxury goods can be 200%+. Grocery is typically 25-50%.
Try our free Markup vs Margin Calculator now.
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